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Facebook Stats

Likes: Indicates that at some point, someone clicked the “like” button once. This was done either directly on a Facebook page or on a website that was promoting that Facebook page.

Talking Count (talking about count): This shows the actual number of people who are actively engaging or interacting with the Facebook page. It also includes users who visit the page after liking it and activities such as comments, post likes and shares by visitors to the page.