Check out Jay Mizz's most recent hip hop music visual Apply Pressure ft. Chinski and Dylan. Here's how Jay Mizz responded when we asked:
How did you come up with the idea for this video?
"It was really James Rico (Director) who came up with the concept. I pitched him the idea of doing the video in Louisiana to show my southern roots. He came up with the idea of shooting it movie style with less performance scenes. You know to keep the viewer engaged on the visual as well the music. This was my first video so I was hesitant at first well I guess I didn't see his vision, but the video turned out amazing. "
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